Matcha is the drink of the moment

Square reports a 114% jump in orders at Canadian coffee shops from last year.

Good afternoon everyone.

Weeks after writing about a matcha craze that seems to be contributing to an impending global shortage, the team at Square sent me a message with your literal receipts: they’ve seen a 114% increase in orders at Canadian coffee shops since last April, driven by (no surprise) Gen Zs and young millennials.

I was interested to know …