Chefs are the new spokespeople

Oishii has partnered with more than a dozen local restaurants, bakeries and bars to get its berries on menus.

Good evening everyone.

In case you missed it, last night I posted this update to Milk Bag’s Instagram page:

This partnership caught my attention because it’s rare to see American companies put this much effort into a Canadian launch. Maybe something is… changing? Late last night, an Oishii representative told me they have spent months on the ground, get…