So many good nuggets in your newsie (as always). Thanks for your coverage on Aritzia and the iconic Fred Segal, which was my absolute fav place when I was living in SoCal back in the day. Never would've dreamed up that partnership.
Also, so glad you covered what Dealbodies is going through. Something very similar happened to me several years ago, but I didn't have the kahunas to post about it on social. After meeting with the buyer at a celebrity brand (hint: with the initials GP), they launched an almost identical looking product with the same actives about 9 months later.
This was an extremely distressing experience, but I chose to let it go. As they say, there's not much one can really do except remember that imitation is supposed to be the sincerest form of flattery. Thinking of you, Krys, if you're reading this.
I appreciate this comment so much! Would have loved to have visited Fred Segal back in the day.
As for the challenges presented by big brands that mine smaller brands for ideas, I’m so disheartened to hear that, and I’m sorry it happened to you. Now that I think of it, it happens in my world (all the time) too: editors turning down stories only to run with an identical piece months later.
Could a major Toronto publisher have been working on the super niche story I had pitched them last year? Possibly. But the flow of the article felt so similar to what I had pitched that I found it unlikely … and I guess I’ll never know!
With CPG it feels like the stakes are much higher, but at least social media has built in a healthy mechanism for accountability, in some cases…
Very curious to see what Aritzia does with Fred Segal. I’ll be keeping a close eye on the brand revival 👀
Yesss so curious on your thoughts!!
So many good nuggets in your newsie (as always). Thanks for your coverage on Aritzia and the iconic Fred Segal, which was my absolute fav place when I was living in SoCal back in the day. Never would've dreamed up that partnership.
Also, so glad you covered what Dealbodies is going through. Something very similar happened to me several years ago, but I didn't have the kahunas to post about it on social. After meeting with the buyer at a celebrity brand (hint: with the initials GP), they launched an almost identical looking product with the same actives about 9 months later.
This was an extremely distressing experience, but I chose to let it go. As they say, there's not much one can really do except remember that imitation is supposed to be the sincerest form of flattery. Thinking of you, Krys, if you're reading this.
I appreciate this comment so much! Would have loved to have visited Fred Segal back in the day.
As for the challenges presented by big brands that mine smaller brands for ideas, I’m so disheartened to hear that, and I’m sorry it happened to you. Now that I think of it, it happens in my world (all the time) too: editors turning down stories only to run with an identical piece months later.
Could a major Toronto publisher have been working on the super niche story I had pitched them last year? Possibly. But the flow of the article felt so similar to what I had pitched that I found it unlikely … and I guess I’ll never know!
With CPG it feels like the stakes are much higher, but at least social media has built in a healthy mechanism for accountability, in some cases…